Is this something new or have I just never noticed it before?
This morning I was doing a search for a phrase in Google and suddenly previews of the the items in the list started appearing on the right side of the page as I scrolled down the list. After playing with it a bit I discovered that they were linked to the magnifying glass next to the items listed and could be clicked on and off. Has this always been there or is it something new?
I find it even more interesting that these previews blocked the paid ads.
On a similar note, have you noticed the option in small print at the top right of your search box that says "instant on" or "instant off?"
According to Google:
Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.
This also may a big impact on the internet marketing world as the consensus is that folks will be inclined to jump to on page listed quicker rather than typing in a longer description. Many online marketers have counted on the longer descriptions (long-tailed keywords) to get traffic. This could required a change in marketing strategy.
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