Day 56 - Rethinking My Email Marketing

Aug 27, 2010 -

A recent survey reported that over 93 percent of people have an opt-in daily contact with a brand via email. It also said only 15 percent of Facebook users and 5 percent of Twitter users have a similar relationship. 

That's one of many reasons to rethink your use of email marketing.

via Read the rest of this article at openforum.com

In order to test out my newest product, ComF5 I am putting together a live broadcast/online family reunion for Thanksgiving weekend.
With family scattered across the U.S. it has just become financially unfeasible for all the of cousins and grandchildren to travel to one physical location for a family get-together so when I saw that ComF5 could create a live broadcast session that would allow people from all over the world to join in a chat room or even share a screen and get into the act via a live video broadcast, I thought Alleluia!
Now everyone can get-together under one "roof" and visit with everyone else.
ComF5 offers many tools for putting together such an event. I used an email template to create the first invitation and the Marketing F5 module to create a form for folks to send in their RSVP.
By using a form I will be able to import all respondents into a Family list which have been email confirmed and thus allow me to send out future updates to the event or a link to the recorded event following the broadcast.
The most difficult part is sending out the original invites and links to the opt in form (which I neglected to include in the first email.) Since I didn't the family in a double opt-in list, I could only send the invite out in small batches. Once folks submit the form I will be able to send out the whole group a event broadcast.
I love these ComF5 tools.



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