Day 66 - Seek Out Less Traveled Roads by Chris Brogan

Seek Out Less Traveled Roads

Nov 09, 2010 -

As marketers go, I’m far from typical. The other day at lunch, I met with someone who asked me about whether my company did flyers and marketing packages. I honestly blinked a few times before realizing that these were things that most people still equate with marketing.

 

Before I go on, realize that I don’t think of myself or my methods as any better than anyone else’s. I simply took a completely different road to get where I got in the world of marketing. Traditional marketers and advertisers are, I surmise, very good at what they do. I’m just good at doing something different than what most of they do. And that’s the topic.

 

To read the rest of what Chris Brogan has to say about

Less-Traveled Roads

go to American Express openforum.com

Is honesty the road less traveled. I did not use to think so. Most of my life I have believed that most people were basically honest and even if everyone lied sometimes it was only to keep from hurting the feelings of others or at worst to avoid an unpleasant confrontation.

Now I am not so sure. Lately I have been encountering a whole new group of people who study the art of making friends solely for the purpose of creating a list.

So how do you differentiate the sincere from the less than sincere? Perhaps there is no distinguishing line between the two camps? Maybe even the sincere start out with good intensions and end up sucked in to the system.

We all have to do something to make a living. If we sell a product, then is it wrong to sell that product to our friends? I think the true disparity comes if we are selling something we would not recommend to a friend.

The challenge then is to find products we really do think worth their price that we have no reservations sharing them with our friends.

So how do you know whether or not someone really wants to be your friend or just saying they do?

Even more critical, what do you do when you realize the promises of help or support in your new business were empty and your are on your own?

Move on and strive to not fail those people you make promises to but you will you know.