365 Days of Good Reading - Day 7 -Protecting Yourself From Legal Problems

This morning my mailbox is on the light side, only five promotional emails.  I find it really interesting to observe the keywords used in the subject line: cool, instant, URGENT, read NOW, fast, Urgent...(urgent), 'gotchas', Shocking....automated cash! All targeted at getting me (or you) to open their email and be drawn into their sales pitch.

I'm getting pretty good at passing up these offers yet I am still drawn to open at least one of these emails. That is why we as bloggers and internet marketers are taught to use words that trigger an emotional response in the reader. There is something about human nature that makes us believe the written word. We want to believe what we read to be true. So if an advertising can get us to point of opening the email and reading the pitch, we are already half sold on the product.

So here's a link to one I opened: Jeremy Shoemaker's video Kicking Legals Ass. Jeremy offers to share (free) an awesome package of example legal pages you can modify and use for your web sites and in the video explains why you should use them. 

This is the less talked about aspect of internet marketing but one you can't afford to ignore.  New laws have gone into effect which require anyone making money by selling products or representing products on the interest reveal this to the buyer.  I am not a lawyer and I am not an expert on this topic, so I will stop with just a word of caution to the reader... find out for yourself what the law says and do it!

Photo by creative commons licence complements of http://commons.wikimedia.org