3 Not-So-Obvious Things Your Blog Needs
Sep 14, 2010 -
Have you noticed a resurgence in blogging lately? I had been, and then eMarketer confirmed it in an article that talks about how more companies are using blogs as marketing tools.
One in three companies will maintain a public-facing blog for marketing this year, according to eMarketer, rising to 43 percent by 2012. "Companies are finding that blogs fill a specific niche that other forms of social media do not," said eMarketer senior analyst Paul Verna.
"Marketers perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales -- as well as improving customer service," according to Verna.
In other words, it appears that blogging has come of age. They are no longer the domain of nerdy types without friends, loudmouth know-it-alls lounging at home in their pajamas, the too liberal or too conservative, those with no real job other than talk, type, tag, text & Twitter.
Quick summary: 1) Point of View 2) Great headlines 3) Call to action
but your really should read the whole article... it's worth the time.
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