When it comes to marketing gurus, Seth Godin is the guru of gurus. It is only fitting that I should include a pearl from his collection.
Here's the myth: The novice stage is useful.
If all you're going to do is go through the novice stage before you ship, don't bother. If you're not prepared to put in the grinding work of the expert stage, just do the beginner stuff and stop screwing around. Make it good enough and ship it and move on.
We diddle around in the novice stage because we're afraid. We polish (but not too much) and go to meetings (plenty of them) and look for deniability, spending hours and hours instead of shipping. And the product, in the end, is not so much better.
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