365 Days of Good Reading - Day 1

We Must All Become Content Creators By Farrell Kramer On September 10, 2010

Once upon a time, it was enough in the communications world to simply distribute information.

Yes, as PR folks we did write up our client’s stories in press releases. But then, our job was simply to distribute them to the media in as compelling a way as possible. The ultimate goal was further distribution of those stories via the media.

That old model is, well, just that … old. In today’s social-media enabled world, simple distribution is not nearly enough. Think about it. What is it that we should be distributing on Facebook and Twitter? Promotional materials telling folks how great our companies are? That’s a fail from the start.

No. Instead, we need to start with the creation of compelling content. Content that tells a story. Content that shares real information. Content that captures the attention. In short, content with value.

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Tagged as: blogging, content, marketing pr, podcasting, social media, video

via farrellkramer.com

I don't always have something to say but someone out there always has something worthwhile to share. Starting today September 12th, I have decided to seek out a pearl of marketing wisdom and share it with you my readers. I can't guarantee that the article won't ever cover the same topic as some topics warrant more depth but I will strive to get a different take on the subject and a different source each day for the next year.

There is no rhyme or reason to order, no is there any effort to cover marketing in any chronological manner. Each article is just the one that caught my attention and was there deemed worthy of passing on.

Today's post is by Farrell Kramer. Before today, I had never heard of Mr Kramer but I like what he has say, I hope you will too and get something from it that will make your venture more rewarding both personally and monetarily.

When you cruise for a hot air balloon your greetings end with the blessing: Gentle breezes and soft landings.... perhaps it is time to coin a blessing for bloggers. Mull it over and submit your recommendation. At the end of the year, we'll take a vote and come up with prize for the winning phrase.